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Google Local Business Center

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Approximately 90% of consumers search for local businesses online. Google Places allows users a free, quick and easy way to inform millions of customers about your local business.  Simply sign up for a free Google Places account, click “Add New Business,” verify your information and get started.

What sets Google Places apart from the other listing directories is the ability to customize your business listing. This can help you attract new customers while setting you apart from your competition. At no charge, your Place Page may include:

  • Business Hours
  • Live updates on daily, weekly, monthly specials
  • Photos of your business and events
  • Information regarding your products or services
  • Coupons that customers may print and use
  • Geographical areas you service
  • How to find parking
  • All other relevant information

Google Places has a dashboard that may help you to further understand your customers. You can find out which zip code the majority of your customers are coming from, the keywords they used to find you in a search, the number of people searching for you on Google, your Google Place page views and more.

If your business shows up on Google, you should verify your listing to make sure that all details are accurate. All information is immediately updated as you verify it through Google Places.

The customer reviews on your Places page can help generate more business. A customer would simply search for your business on Google.com or Google Maps, click more info and write the review. Offer incentives like discounts or giveaways for customers that leave positive reviews on your page. Google Maps also compiles reviews from third-party sites such as Dine.com and CitySearch.com

Though Google Places is helpful, you need strategy to differentiate you from your competition. You may want to consider search engine optimization (SEO), Pay Per Click (PPC) and/or Local Boost.

PPC (Pay per Click or Sponsored Search)

With this model, you pay each time your ad is clicked in search engines. You bid on keywords that are relevant to your products or services. Keep in mind that your competitors may bid on these same keywords. If you bid on a keyword, your ad may place highly in search results. PPC can be expensive and results may be fast but tend to be short-lived. Ongoing analysis and optimization of ad groups, ad copy and landing pages is a must.

 

SEO (Search Engine Optimization)

This is a non-paid method that seeks to increase your website’s standing in search engine organic results. This strategy may take time to show results. However, results from SEO tend to last longer. In order for SEO to be successful, there must be on-site and off-site optimization as well as  conversion optimization.

Having your business listed in Google Places is not enough. In order to be relevant online you must have an effective internet marketing campaign. For information on how to successfully market your business online contact Optimum7 today!


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